The term SEO is interesting for anyone who works online. You find it in the words of e-marketing experts, you find it in the discussions of content writers, you find a requirement in the publication of job offers… So what does SEO mean? How are they exploited? This is what you will see in the next few lines.
What is SEO?
SEO is a short term for Search Engine Optimization, an important process that helps Google recognize your activity, and distinguish it by displaying it in the first search results. You can compare Google to magnets and referencing to metal. The more you optimize the SEO of your website, the more Google will help you find your business or website faster.
The referencing used on websites can be divided into
SEO on the page
Actions taken to configure the content of the page so that it appears in search engines. This process is mainly based on keywords, as well as the power of their meaning for the public. With certain steps and proportions, keywords can be used effectively to improve the visibility of the page in the search engine.
A set of actions that prepare your site to appear in search results, based on the links used and not the content. Here, the focus is on the strength of the links that are attached to the page, which gives it more power and authority over search engines.
Process responsible for the complete configuration of the site for search engines, in particular the code assigned to each page. Google cares as much about website code as it does about content and links.
The importance of SEO for websites
1-Appear on the competition scene as a powerful and professional opponent and lead the research results.
2-Give more credibility to the website, its image and status.
3-Allows you to reach your audience faster and more easily.
4-Allows you to make your target audience aware of your website and its activity.
5-Contributes to providing the target audience with a satisfying navigation experience.
6-Helps increase traffic and audience time on your online platform.
It helps you reach your audience at the lowest cost compared to funded ads.
7-This helps you stay competitive in the short and long term, except for ads that only keep you in the ad.
All these features help you achieve a strong SEO strategy. So how is this strategy created and developed?
How can you develop a complete SEO strategic plan?
This is the basic rule you need to know. Like other websites, you want to take advantage of the many advantages of SEO and take the lead in search engine results. Of course, this is necessary, but it takes effort.
You must follow the following plan in its entirety
1. Put yourself in the place of Google
Google is not an enemy to you, it does not want to be personally hostile, so it forces you to live in complicated conditions. It simply strives to provide the best service to the user of its service.
Think about it if you are looking for a specific word and the results on the first page are not specific and have nothing to do with what you are looking for. It has been repeated, over and over and over again. Do you want to try the search engine again?!
Of course not, and that’s what Google is trying to avoid. Its confidence in the referencing and SERP (Search Engine Result Page) mechanisms is entirely based on the selection of the best results sought by the user, which are reflected in the first search results. So, the more accurate and relevant your content is, the better your website will appear.
From this point of view, you can understand the first step in developing your SEO strategy. The entire plan must be based on keywords that the public is looking for, and compete for websites. Don’t try to be different.
Do not delete the definition of words used by the public. Do not use metaphors as keywords to target them. In short, be precise, be concise, be like Google.
2. Know your audience and speak their language
Your audience is the most important asset to be a close friend of Google. This allows you to get the first search results because of the frequency with which they visit you or the time required to track the content you have sent. SEO is: Attention to the public.
Your audience has a range of ambitions that you want to achieve. If he finds these needs in your platform, why switch to another platform?! If you want to enter the vegetable market, for example, and want to acquire a target audience, what is the first thing to do?
Understanding the public
It is unreasonable to talk to someone who loves meat and tastes it, and gives him a violent speech about the damage that meat does to his health. First, understand why he loves meat so much? Is it because of its delicious taste?!
Show him the false image of the bad taste of vegetarian food is unfounded. Offer a range of delicious preparation methods.
Use sentences that serve your advertising campaigns and are not far from the terms used for meat advertising. Don’t let the client feel far from his or her haven of peace and pleasure in life, just explain what other pleasures he or she is experiencing and let him or her want to know more.
If you take into account the public’s expectations in this area, Google will undoubtedly reward you.
Sites help you understand the audience
You can also create initial surveys from here to better understand the audience. You can also use these sites to keep up with all market research.
3. Create a list of keywords from your audience’s interests.
After reaching the keywords searched by the public and the topics that concern them. You can invest this in creating a set of sentences in which the keyword plays an effective role in preparing your site to appear in the search engine.
4. Organize the pages on your website
Google is very interested in archiving and organizing the pages on the website. If your site has a problem with this, you also have a problem with Google. So, for each content you make, create your own page individually.
5. Create a blog for your company
The blog is your personal Google map, thanks to which it can observe you and make you the first in the race to the top of search results.
6. Provide rich and professional content that the public needs
In the previous steps, we agreed that you are well aware of your audience’s ambitions and hopes. But is that enough?
Of course not, knowledge is not enough at all, but must be converted into rich information, presented to the public in an attractive way, so that it is easier to digest and use effectively.
All these ideas enrich your content and allow your target audience to spend more time browsing your content, which you get from Google. It is recommended to continue to write content on your blog at all times. Even if you can generate search results once, remember that other competitors apply the same methods as you and can beat you at any time. It is therefore better to keep your progress and develop it constantly.
7. Use external links as a powerful partner to improve the visibility of your website.
Link building or link building strategy is a strategy that improves the power of the site’s authority and its priority in search engines.
8. Compress all media before publishing them on your website
The process of uploading data to your website and the time it takes to display pages plays a critical role in Google’s process of preference between different websites. Therefore, the presence of various types of media on your site will significantly increase the loading time of attachments. What are we supposed to do?!
Compress the files.
Compressing files is an easy way to solve this dilemma. Many websites and plug-ins help you compress and maintain media quality at the same time. This process will not only help you reduce the number of files downloaded on the page, but will also give the visitor a quick browsing experience that will satisfy them, which will also satisfy Google.
You can use software to easily compress files. You can also use the free WordPress plugins that help you do this, such as Smush.
9. Follow the updates published periodically
Google regularly updates its SEO algorithms. Today’s actors may be useless tomorrow. Staying informed about what is happening in this area and applying it to your website is an urgent necessity if you are constantly trying to produce results.
You can easily follow this by following the following sites, which are interested in displaying all the latest news in the world of page preparation for them to appear in search engines:
If you can follow these instructions and apply them, you will not only have a great website, but also a close friend of Google, a place where many people compete with each other.
Don’t forget what I consider to be the most important elements of SEO: I think everything is moving forward, it’s the user experience itself.